Baume & Mercier

Baume & Mercier: Tradition, Quality in Affordable Luxury Watches

History and Legacy of Baume & Mercier

Since its founding in 1830, Baume & Mercier has been synonymous with excellence in Swiss watchmaking. The brand was born in Les Bois, in the Swiss Jura region, when brothers Louis-Victor and Célestin Baume opened their first watchmaking establishment. Their motto, "Accept only perfection, manufacture only watches of the highest quality," has guided the company since its inception.

At the end of the 19th century, the brand expanded its international presence with the opening of a branch in London under the name Baume Brothers, establishing itself as a benchmark in precision watchmaking. In 1918, William Baume partnered with Paul Mercier, giving rise to Baume & Mercier – Genève , a firm that quickly became known for its balanced designs and innovation in wristwatches. In 1919, the brand received the prestigious Hallmark of Geneva, a recognition of its exceptional craftsmanship.

During the Art Deco period, Baume & Mercier became a design icon, adapting to social changes and creating models that reflected female empowerment. Since then, the brand has maintained its commitment to innovation and elegance, offering watches that combine tradition and modernity.

Excellence in Swiss Manufacturing

Baume & Mercier is distinguished by its meticulous manufacturing process, based on the établissage principle, which guarantees absolute control over every stage of production. From design at its headquarters in Geneva to assembly in its workshop in Les Brenets, in the Swiss Jura, each watch is a masterpiece of precision.

The brand collaborates with the finest experts to ensure the highest quality and respect for watchmaking tradition. Each model is the result of thousands of sketches, hours of modeling, and years of development, always seeking the perfect balance between artistic creativity and technical feasibility. Furthermore, Baume & Mercier mechanical watches undergo rigorous quality controls, including tests for accuracy, power reserve, and shock resistance.

Baume & Mercier Featured Collections

Baume & Mercier Watches for Men

Baume & Mercier offers a wide range of watches designed for men seeking sophistication and performance. Some of its most iconic collections include:

• RIVIERA : A robust and sporty design with a dodecagonal case.

• CLIFTON : The perfect combination of classic elegance and advanced technology.

• CLASSIMA : A timeless model that reflects the essence of Swiss watchmaking.

Baume & Mercier Watches for Women

The brand also offers exclusive models for women looking for a refined and functional accessory. Some options include:

• HAMPTON : A rectangular design inspired by Art Deco.

• CLASSIMA WOMAN : Sophistication and diamond details for a touch of luxury.

Baume & Mercier Prices and Purchase Options

Baume & Mercier watch prices vary depending on the collection and the materials used. You can find models from €1,800 to special editions that exceed €20,000. The brand offers options in stainless steel, rose gold, and high-quality leather straps.

Commitment to Social Responsibility

Baume & Mercier not only focuses on watchmaking excellence but also maintains a strong commitment to social and environmental responsibility. As part of the Responsible Jewellery Council (RJC), the brand guarantees ethical practices in its gold, platinum, and diamond supply chain. Furthermore, its corporate responsibility policy extends to all its employees and suppliers, ensuring a positive impact on society.

Why Choose a Baume & Mercier Watch?

Investing in a Baume & Mercier watch means investing in Swiss precision, refined design, and durability. Each piece is designed to accompany you through life's most important moments, reflecting your style and personality.

If you're looking for a watch that combines luxury, history, and technology, Baume & Mercier is the perfect choice. Discover each collection and find the ideal model for you.